Customer focus: the importance of quality management for continuous improvement Every company that values itself doesn’t give up providing the most efficient service to its customers, whether internal or external.
Faced with an increasingly competitive market, minimum and maximum details are equally important for the survival of a corporation. The search for excellence and products and services quality are the main demands of current market.
According to NBR ISO 9000, Continuous Improvement in the context of management relates to quality improvement on gradual and incessant way, with goals setting and each process evolution accompaniment. In other words, investing in quality should not be an isolated action, but a factor that should be part of everyday life of each company.
Since the beginning of process to the final product, it is important not to leave the corporate goal to complete customer satisfaction, attending their needs and, if possible, exceeding their expectations concerning price, delivery time, product and reliability.
That’s why investing in Quality Management is a 100% profitable action and of immediate return. Do you know why?
- Attends the most unique needs of customers, generating satisfaction and loyalty;
- It decreases operating costs, because quality improving increases efficiency;
- With improved efficiency, collaborators feel more effective, committed and motivated, making the company grow and achieve its objectives;
- By involving people, humanizes the process, generating immediate identification among agents;
- Improve the internal flow of knowledge transfer, generating internal competences development;
- Increased profitability due to production processes development;
- Define the company’s processes, which generates more accurate results, efficient resources use, errors reduction, lower costs;
- Generates satisfaction to all parties involved in the process, i.e., external customers, internal, shareholders, the environment and suppliers;
- Improves productivity and consequently, the company’s competitiveness.
It is easy to realize that customers have increasingly access to information and, therefore, are increasingly demanding. Today they look much more than low prices; they want quality and aggregate values, which is only possible as a result of quality management implementation.
