Communication, essential tool in any process, finds such big barriers in some managements that, in many situations, we only perceive communication traces manifested through rumors, in other words, the famous Corridor Radio, which tends to damage the corporation’s image front to collaborators, whose only alternative is to draw their own conclusions, generating discredit to the company.

Thinking of explaining the internal communication importance we selected some attributes that make clear the need for such a tool. Consider:

•  It is essential element for corporations, which must invest on communication aiming financial gain and productivity increase;
•  When left out or made in an amateur way, generates demotivation among the internal public, lack of commitment, noise and insecurity;
•  If performed satisfactorily, the possibility of achieving the predetermined goals
•  As the internal public finds subsidies on company communication, synergy increases and they become more involved with the corporate objectives. This creates a stable relationship between the parties;
•  Good communication is important not just for large companies. This means that regardless budget available, goals can be achieved if everyone involved feel
•  A good internal communication turns collaborators into company advocates, providing free marketing for the organization;

Did you see it’s not something from another world, but essential for a company health?

Regardless the size of the organization, the Internal Communication must always receive special attention, because through it many problems are solved and some gaps are compensated with collaborator satisfaction to be part of a project development.

Finally, we must not forget that a company lives of projects and actions, and they all begin with communication, whether among their managers or between these and collaborators. Therefore, spoil this way is to play with financial loss possibility and unstable organizational climate.

Don’t let to the HR trainee the function of managing communication. Invest on specialized professionals and be sure that the first step to success was given.